We are Sofa Stories

Like most every start-up, ours was born from a feeling that something was missing. When we look around us, we see a lot of people who are trying to create a home that is a reflection of who they are; a place filled with objects and furniture that allows them to live life how they want. But in the search for some of that furniture, many turned up empty handed.

Take sofas for example: it's not easy to find one that is comfortable, beautiful and affordable, while still unique to your tastes. But we believed it was possible to create them, and so we launched Journuit.


How we work

We are big supporters of today’s society moving towards ever more transparency. That is why we want to be completely honest with you about where Journuit’s products come from. We work with one of Belgium’s oldest and leading furniture factories to refine and produce our designs: every single Journuit sofa is 100% made in Belgium by some of the most talented and experienced craftsmen in our country. Thanks to their expertise and experience, we are able to balance our passion for affordable aesthetics with our need for high-quality comfort!

We’ll never skimp on the materials that are needed to create a durable, super comfortable sofa, but we’ll rethink every single detail of every new sofa however many times is necessary to get rid of superfluous costs. We don’t enlist high-profile designers to come up with new products for us, but instead rely on our own expertise and experience to create sofas that are beautiful, fit into many different interiors and will allow for many happy moments and memories in your home. We are helped by experienced product designer Tessa Lauwaert to make our fantasies into reality. Likewise, we don’t ask you to splurge on mega expensive designer fabrics in order to have a good looking sofa – we’ve sourced some amazing alternatives that are just as pretty and often a lot more durable. Most importantly, we allow you to create your own dream sofa – because no one knows your style and tastes like you do.

Last but not least, we don’t see the need to open up our own flagship stores or go through expensive retailers to get your dream sofa to you. Instead, we are continuously looking for new and exciting ways to allow you to see our products and try them. We collaborate with inspiring entrepreneurs from all around to put our furniture in their brand new business spaces. That’s where you get to test your favourite model, while discovering a cool new coffee bar, inspiring co-working place or another kind of hot spot.

Long story short, we want to keep all of the good about the Belgian furniture industry: the creativity, the quality and the craftsmanship. But we get rid of all the superfluous steps that stand between the production of your dream sofa and your home. So perhaps you might have to drive a little further to see our sofas up close, and you’ll have to work a little harder to order your own sofa in our online workshop, but you’ll get a unique, personal and affordable sofa that we guarantee you’ll love for years to come!

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